Bacardí held a contest for the Most Imaginative Bartender for 2015, with the leading mixologists — as well as the winner — being featured in an 8-page brochure, complete with both cover and tipped-in insertion in the December 2015 issue of GQ.
Working closely with the art director, I meticulously combed and corrected the file for consistency, color, alignment, sizes, transparencies, image and copy block alignments, four-color fill-in, legalities and more. Had it not been for my attention to detail, the tip of the foot of the bartender on the right may have been sliced and residing on the opposite page. While not a crime, it would have been slightly jarring for the viewer and possibly distracted from the overall perfection of the piece.
Details of the campaign may still be found at mostimaginativebartender.com