Bacardí Bombay Sapphire Gin: 8-Page Brochure

[Prepress Production]

Bacardí held a contest for the Most Imaginative Bartender for 2015, with the leading mixologists — as well as the winner — being featured in an 8-page brochure, complete with both cover and tipped-in insertion in the December 2015 issue of GQ.
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Working closely with the art director, I meticulously combed and corrected the file for consistency, color, alignment, sizes, transparencies, image and copy block alignments, four-color fill-in, legalities and more. Had it not been for my attention to detail, the tip of the foot of the bartender on the right may have been sliced and residing on the opposite page. While not a crime, it would have been slightly jarring for the viewer and possibly distracted from the overall perfection of the piece.
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Details of the campaign may still be found at mostimaginativebartender.com

The Glory of Starbucks Gift Card Designs

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Starbucks has struck gold with this vibrantly red display of gift cards. A woman and I ogled the variations before getting our daily lattes. “This is such a great idea,” she cooed, “It’s so eye-catching!” I agreed completely.

Lately I’ve been really missing the “old” Starbucks designs: Lots of boxed items with embossing and metallic inks. It was almost like the designers would find something and say, “This is really cool – how can we use this design idea at Starbucks?” So it was good to see so many different designs on these gift cards.

I couldn’t choose one. And luckily for Starbucks, I wanted to immediately take several, load them with gobs of money and use them all holiday season. Nice job, Starbucks. Nice job.