Starbucks has struck gold with this vibrantly red display of gift cards. A woman and I ogled the variations before getting our daily lattes. “This is such a great idea,” she cooed, “It’s so eye-catching!” I agreed completely.

Lately I’ve been really missing the “old” Starbucks designs: Lots of boxed items with embossing and metallic inks. It was almost like the designers would find something and say, “This is really cool – how can we use this design idea at Starbucks?” So it was good to see so many different designs on these gift cards.

I couldn’t choose one. And luckily for Starbucks, I wanted to immediately take several, load them with gobs of money and use them all holiday season. Nice job, Starbucks. Nice job.