From a post on my Instagram profile: “@adrienneibrand I need for you to seriously go to my web page and critique it for design flaws.” 

I was flattered that such a great photographer would ask me to review his page, and after briefly viewing it, I could only come to the conclusion that he is finished with “setting up” his social media presence, and should now concentrate on keeping himself in the face of his target audience.

Being both a designer and photographer, I’ve seen both worlds, and in both worlds there seems to be a hope that if we design the perfect site, every human on the planet will want our services. This is a complete fallacy. Of course you should design a professional site, but to spend year after year redesigning the site to the detriment of your clients, you’re only shooting yourself in the foot.

My suggestion: As great as your site can be, as fleshed-out, concise, well-designed and forward-thinking as it is, you still need to keep yourself in the spotlight. So unless your online presence desperately needs an overhaul, stop spending time on redesign after redesign. Focus on posting fresh ideas, new work and solutions to your social media profiles. Your clients don’t want to know where you could be, they want to know what you’ve done.